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Pricing ProductsAbout to Become an Exact Science Whether you're large or small, here are some common techniques used for pricing products that you'll recognize ...
But what does that number mean, really? How do they know it's the perfect price ... the number that's going to maximize their profit? The answer is ... they don't! For example, you could undercut your competitor's price. But how do you know their price was right? Or, what if you don't have direct competition? Use a spreadsheet? What numbers do you plug in for customer response and resistance-to-price variations? Your results are only as sharp as that unknown customer perception. Why guess about pricing products? After all ... Launching at half the price could double your profit. Or maybe, pricing products a few dollars higher could add thousands straight to your bottom line. The perfect price ... it's important enough to hire a pricing consultant. But you'll need deep pockets. These specialists cost $5,000 to $15,000 - some are even worth it! But let's say you can afford it ... what's your cross-check? How do you know your expert "got it right"? At the other extreme, what if you're working from home, introducing an e-book to a niche market? A projected income of $20,000 a year might make you very happy. But suppose the market is willing to pay more for your book? Wouldn't $40,000 make you delirious? Whoever you are, wouldn't it be nice if you could have your own high-powered consultant-in-a-box? A convenient source of definitive market insight, at your beck and call anytime ... with the answers that can give you that perfect price? Well, you can. Sign up for your FREE pricing products course now, or read on for more info ...
In a word, "Yes!" The concept, of course, is not new. It's being used by many of the Fortune 500. What is new is the method by which the information is compiled, analyzed and delivered, and all this at a much reduced cost to you. The idea emerged at an e-commerce seminar where our company's president, Ken Evoy, was asked to speak about his special area of expertise ... Making Sites That Sell. One of the other speakers was a direct marketing consultant with 30 years' experience. He spoke about the traditional, offline methods of using a questionnaire to gather data which are used to assess pricing policies. The data is entered manually into an Excel spreadsheet. The spreadsheet then generates graphs that help determine pricing. That fellow will sell you his services for thousands of dollars. Or he'll sell you the spreadsheet for hundreds. But then you'd have to run the survey and question people yourself, enter the data, and so forth ... There had to be a better way ... a new, high-tech way of pricing products that used the power of the Net. "We sell on the Internet," Ken thought. "Our customers buy on it." "What if we totally automated, improved and fine-tuned the traditional, off-line process of pricing products by developing a perfect set of questions (to ask customers) and by using the Internet to gather, analyze and deliver the data (to merchants)?" Research showed that no one else was doing this on the Net. So Ken took that question to Dr. Carol Ann Dorn. Dr. Dorn is a marketing professor and a consumer behavior specialist in the Faculty of Management at McGill University's prestigious business school in Montreal, Canada. She has spoken at numerous international conferences on business, marketing and high technology, served with several well-known high-technology companies, and taught at a variety of high-ranked institutions. Her knowledge was invaluable. Ken and Professor Dorn applied linguistic, psychological, marketing, and statistical principles to the question of pricing products through an online survey. They attacked the challenge from the ground up, thinking "netcentrically." The result ... a new kind of pricing survey with integrated server-side statistical analysis. Powerful. Fool-proof. Automated. This break-through takes full advantage of the Web's reach, speed, user-interactivity, and programmability. Yes, now there is a perfect process for determining your product's perfect price -- a system that is exact, super-fast, cost-efficient and ... truly scientific. We call it "Make Your Price Sell!" because it really does turn your price into your "#1 high-powered salesperson." IMPORTANT: Please enter "MASTERS" (all capital letters, without quotes) at the beginning of the subject line or you will not receive the course.
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Click here to send a blank e-mail to receive The Pricing Masters course ... It's an intensive 5-Day e-mail course that shows you how to find the PERFECT PRICE for your product.
